Spieth & Wensky: “More brand” through shop-in-shop on Zalando

In cooperation with Gute Marken Online, Spieth & Wensky has created its own brand shop on Zalando. At the digital store, the traditional clothing label has a shop that gives loyal customers of traditional Bavarian fashion innovative shopping experience and thus significantly increases sales.

As one of the largest online distribution channels, Zalando provides fashion and lifestyle brands one of the highest revenue e-commerce platforms. With the brand shop concept, Zalando also offers a shop interface that allows brands such as Spieth & Wensky to integrate a separate shopping level on the platform. In their own brand shop, fashion labels control their content themselves and can thus respond specifically to their customers. Gute Marken Online, the e-commerce sales partner of Spieth & Wensky, was able to implement such a brand shop in close cooperation with the traditional clothing label.

At this shop, Spieth & Wensky presents itself to its customers in a clear layout, highlighting individual products or product groups separately.

In this way, the customer is not overwhelmed with information and can move freely on the platform surface of the label like in an online shop. The brand shop appears with the main navigation for “girls” and “boys”, which is supplemented with outfit inspirations, product groups, and top sellers. The traditional clothing label reacts directly to its target group with new products and brand-specific content.

“The new shop-in-shop on the Zalando marketplace enables our brand partner Spieth & Wensky, to gain access to millions of end customers and to continue to provide customers with exclusive brand content. The first result: a shopping experience perfectly adapted to the Spieth & Wensky brand, which after its introduction has led to significantly higher sales on the Zalando marketplace,” says Thorsten Höllger, CEO of Gute Marken Online GmbH.

About Spieth & Wensky

Spieth & Wensky, based in Obernzell, has been synonymous since 1913 with high standards of workmanship and quality that inspire. The Bavarian tradition and regionality combined with creativity create unique traditional clothing products that not only reflect classic values but also set new accents again and again. During the company’s more than 100-year history, Spieth & Wensky has developed into one of the leading suppliers of traditional clothing and has remained true to the roots of glove production.