Cooperation of Gute Marken and JOOR

Together for the future of the fashion industry

We connect people and brands. This is what not only Gute Marken works for, but also the American company JOOR. With JOOR’s expertise in B2B fashion buying and Gute Marken’s expertise in B2C marketplace business, an all-in-one solution for the fashion world is created.

1 Solution - X Benefits

As your sales partner we provide an easy entry into Europe’s largest marketplaces from Amazon via KLINGEL and OTTO to Zalando. You have to supply the goods, while everything else like data management, customer care, payment and shipping is managed by Gute Marken Online.


  • Sales & Operational Responsibility
  • Technical Integration
  • Data Management
  • Customer accounting
  • Logistics & Returns Management
  • Customer service
  • Setup Online Shop
  • Omnichannel Marketing
  • Shop Performance
  • Client-specific tools

JOOR is the world’s industry standard wholesale platform for fashion, beauty and home, connecting over 8,600 brands with 200,000 retailers across 144 countries every day. With orders worth over $7 billion a year, JOOR offers a convenient technology for the fashion and home textile industries.


  • Entering purchase orders offline
  • Robustness for global brands
  • Real-Time reporting
  • Own account manager 
  • Easy integration by Gute Marken

All-In-One sales cycle

“The cooperation with Gute Marken Online offers us a simple and holistic solution to sell our products on the selected and relevant platforms.  In addition to the numerous B2C online marketplaces, with JOOR we now have the market leader in the digital B2B wholesale business, with whom we expect new sales and more reach with our retailers“

Oswald Job, Managing Director at NICOWA Europe GmbH



Vision, products, team - everything fits together. Convince yourself!


We would be happy to explain the process (see "All-In-One sales cycle") to you in a personal conversation.


More services, a fast exchange and new customers!