Jeans with character – MIRACLE OF DENIM with new Online Shop

In cooperation with Gute Marken Online, MIRACLE OF DENIM is creating an online flagship store for all jeans lovers, which digitally complements the more than 650 points of sale of the brand with a convenient shopping experience.

Since 20 years the label MIRACLE OF DENIM represents trendy jeans with their own character. Optimal fit, high quality and a fashionable look are the stylistic features of MIRACLE OF DENIM jeanswear. In the future, the label will be able to fully rely on the expertise of Gute Marken Online with its new online shop. As a specialist for eCommerce solutions, Gute Marken – with its data management, customer support and order processing services including payment and shipping – is working together with MIRACLE OF DENIM to create a fashion world that offers every customer an optimised user experience with comprehensive services. “A clear allocation of roles is essential when it comes to brand identity,” explains Thorsten Höllger, CEO of Gute Marken Online. With our retail principle, we highlight the brand and at the same time create an outstanding sales performance that creates visibility across all sales channels,” continues Höllger.

Shopping experience that goes far beyond standards

At, the label now presents not only the latest collections but also a Fit Guide with which customers can find the right fits and models. For Gute Marken Online, too, the vision of connecting people and brands is an entrepreneurial principle. As a sales partner, it creates a sales world for MIRACLE OF DENIM that combines individual brand identity with an excellent user experience. In addition to the modern flat look, the cross-device responsive design and the use of the latest web technologies such as the specially developed PHP7-based ICE HAWK framework ensure an optimal, extremely fast shopping experience. As further feature a B2B entrance was integrated on the Shop. In order to be able to sell MIRACLE OF DENIM articles across portals, an additional connection to marketplaces such as Klingel, About You and Amazon has been added.

At the launch of the digital shop, customers have the chance to win jeans from a special collection. The ‘Hardy Krüger Jr. Charity Jeans’ was created in collaboration with Hardy Krüger Jr., one of Germany’s best-known actors. The revenues from the special collection will be used to support the ‘Herzenssache’ children’s aid campaign.

Fortuneglobe technology unit takes over software development

As the technology unit of Fortuneglobe, FORTUNE SOLUTIONS is entrusted with the development and design of the new online shop.  FORTUNE SOLUTIONS has been a technology partner in the Fortuneglobe Group since 2015 and develops innovative solutions for the constantly changing eCommerce landscape in order to offer its partners new market potentials and more growth. With solutions such as the PHP7 Micro Framework ICE HAWK and the cloud-based multi-channel solution ICE BEE, it designs and optimizes the online trade of the future for customers such as MIRACLE OF DENIM.


MIRACLE OF DENIM is the denim passion genetically written. For 20 years, denim enthusiasts have been presenting a variety of fashions ranging from classic to fashionable. The label has its own production facilities in Europe and can therefore control and design the entire production process from design to finishing itself. From a sustainability point of view, this is also a major advantage.