GUTE MARKEN ONLINE collaborates with multi-shop platform MYTOYS GROUP

The marketplace aggregator GUTE MARKEN ONLINE and the MYTOYS GROUP, leading online platform for family shopping in Germany, are cooperating in the marketplace business.

Otto Group’s Berlin subsidiary combines three online stores under one roof:, the retailer for toys and products for children,, the online shoe store, and, the home and living provider. In order to be able to offer its customers an even more diverse range of products in the future, the MYTOYS GROUP is currently expanding its partner program.

With immediate effect, the MYTOYS GROUP offers interested partners an additional connection option: As a marketplace aggregator, GUTE MARKEN ONLINE supports more than 70 attractive brands from the fashion and lifestyle sector in the online business. This enables brand partners such as RABE, Miracle of Denim or Angels an uncomplicated and fast connection to the MYTOYS marketplace. As a long-standing marketplace expert, its operational excellence ensures smooth processes, especially in data and account management, customer service, fulfillment and shipping.

“As a managed platform, we offer brands the opportunity to connect the most relevant marketplaces with just one contract and one interface. With MYTOYS we now have a marketplace in our portfolio that opens up the relevant target group of young families to our brand partners” says Thorsten Höllger, CEO of GUTE MARKEN ONLINE.

“The cooperation with GUTE MARKEN supports us in offering our customers an even greater selection and brand availability. At the same time, GUTE MARKEN’s Managed Platform is an efficient solution for retailers who want to get easy and standardized access to our platform” says Johannes Merkl, Head of Partner Program at MYTOYS GROUP.


The MYTOYS GROUP is the leading online retailer for family shopping in Germany. The multi-award-winning brand family, with total sales of around 720 million EUR in fiscal year 2019/20, includes the shopping offerings of myToys, limango, mirapodo and yomonda. Since 2017, MYTOYS GROUP has been significantly expanding its partner program with the aim of further consolidating its market position and becoming the central shopping platform for the whole family. Under the myToys brand, the group of companies has been operating the No. 1 online store for toys and products for children in Germany since 1999, as well as 17 stores of the same name, making it one of the leading multichannel providers for children’s ranges in German-speaking countries. Since 2013, the online shoe store mirapodo and the shopping club limango have been part of the brand family. In 2016, the home & living store yomonda went online. The MYTOYS GROUP currently employs over 2,000 people.


In 2013, GUTE MARKEN ONLINE GmbH began to digitize the “middleman” business model and support medium-sized brands as a “managed platform” with a simple and comprehensive entry into the fast-growing online trade. The full-service principle allows partners to focus entirely on their core business and leave all online services – from data management and customer support to payment and shipping – to the experienced team at Gute Marken Online. GUTE MARKEN ONLINE is a subsidiary of Fortuneglobe GmbH from Munich.