As official retail solution of Panorama Berlin, Gute Marken Online, enabler for successful e-commerce business, was also present with its own booth and lecture.
At the Fashion Week from 15 to 17 January, Berlin once again presented itself as the capital of fashion and the cradle of innovative fashion labels. And for the first time with its own stand – Gute Marken Online. As the official retail solution of Panorama Berlin, the e-commerce enablers not only explained the advantages of a targeted marketplace strategy for fashion and lifestyle companies, but also presented the award-winning retail model to a broad specialist audience for the first time.
Recognizing e-commerce potential and realizing it successfully
“We want to inspire companies in the fashion and lifestyle sector that are looking for supplementary and complementary sales channels in addition to wholesale with the possibilities of a mature online marketplace strategy. Due to know-how deficits, competing wholesale strategies or a lack of headcount, many brands close their minds to such a marketplace strategy. We want to counteract this with a stronger presence and informative discussions at the most important touch points in the fashion and lifestyle industry”, says Thorsten Höllger, CEO of Gute Marken Online. “E-commerce offers so much potential for all these brands, which is often exploited far too little. The network solution of Gute Marken addresses exactly this issue and promises simple and quick success”.
PANORAMA BERLIN has been clearing the jungle of service offerings for a few years with its RETAIL SOLUTIONS concept and is presenting a top-class, carefully curated selection of ready-to-use solutions tailored precisely to the sector in an extra hall. This exclusive circle now also includes Gute Marken Online, which was able to present its award-winning retail model to trade visitors over three days with its own stand and a half-hour specialist presentation.
Retail-Modell on Stage
Together with NICOWA, a partner for many years, and Oswald Job., managing partner of the company, Gute Marken Online was able to prove the stimulating influence of its retail model on the digital success of NICOWA. “With an individually developed NICOWA Online Shop and the connection to the largest online marketplaces in Europe, we were able to significantly expand our range in a very short time,” explained Oswald Job, Managing Partner of NICOWA Europe GmbH. “The cooperation with Gute Marken Online offers us a simple and holistic solution to sell our products on the selected, relevant online marketplaces,” continued Job.