GUTE MARKEN ONLINE and limango cooperate in the marketplace business

Marketplace aggregator GUTE MARKEN ONLINE and, the leading shopping platform for families in Germany with over 13 million members, have been cooperating in online retail since December 2020 and can already look back on successful first weeks and many orders.

As a marketplace aggregator, GUTE MARKEN ONLINE supports over 70 attractive brands from the fashion and lifestyle sector in the online business. This enables brand partners such as RABE, Miracle of Denim and Angels to connect quickly and easily to the marketplace. As a long-standing marketplace expert, its operational excellence ensures smooth processes, especially in data and account management, customer service, fulfillment and shipping.

Illustration: Managed Platform of Gute Marken


In addition to accessing the family target group, the 70 brand partners also benefit from the promotions section on, which includes sale campaigns, warehouse sales and inclusion in the high-reach newsletter that reaches the inboxes of two million customers every day. “We are very happy about the successful cooperation with limango, a marketplace that offers our partners access to the attractive target group family” says Thorsten Höllger, CEO of GUTE MARKEN ONLINE. “I am convinced that we are the  partner for limango’s upcoming women wear expansion.”


Through its partnership with GUTE MARKEN ONLINE, limango offers its members an extensive portfolio expansion and even more variety in the women’s wear sector through brands such as Olsen, ROCK YOUR CURVES by Angelina K. or eve in paradise and many more. “The marketplace model is the growth driver when it comes to offering our customers a broad, deep and innovative assortment, says Martin Oppenrieder, co-founder and managing director of limango. “This availability wouldn’t be possible without the partner program. Through GUTE MARKEN ONLINE, even more strong brands are now available on that were previously unavailable in the promotional shop. Thanks to the cooperation with Gute Marken, we are boosting the central Fashion category in our shop with a very attractive range and further expanding our position as the number one platform in the young family target group.”



In 2013, GUTE MARKEN ONLINE GmbH started to digitalise the “middleman” business model and to support medium-sized brands as a “managed platform” with a simple and comprehensive entry into the fast-growing online trade. The full-service principle allows partners to focus entirely on their core business and leave all online services – from data management and customer support to payment and shipping – to the experienced Gute Marken Online team. GUTE MARKEN ONLINE is a subsidiary of Fortuneglobe GmbH from Munich.

About limango is the online shop for mothers and their families with over 3,000 brands from the areas of fashion, shoes, baby equipment, children’s fashion, children’s shoes, toys, cosmetics and living. limango was founded in Munich in October 2007 and has been part of the Otto Group since 2009.