GUTE MARKEN expands marketplace business with new brands

The network solution of Gute Marken Online, the general partner providing online marketplace business for the fashion medium-sized business, expands its comprehensive brand portfolio for partner marketplaces such as OTTO, Zalando, About You, Amazon and Co. with fashion brands such as DESOTO, DNR, HEIMATLIEBE and Alpens├╝nde.

To ensure that day-to-day operations for the new brands run smoothly and comfortably, Gute Marken Online takes over all tasks, from data management to customer care, payment, shipping and returns management.

Online marketplaces such as Zalando, OTTO, About You and Amazon continue to gain market share (see iBusiness study “Development of online sales of clothing 2007 to 2017“). The question for fashion brands is therefore no longer “whether” but “how” to cooperate with big online platforms. This important question has been answered for the new members of the network solution of Gute Marken – customers of Zalando, OTTO, ABOUT YOU, Amazon and Co. are now enjoying the current collections of DESOTO, DNR, HEIMATLIEBE and Alpens├╝nde.

After new brands (“Gute Marken Online starts with three new brands at OTTO, Zalando and Amazon“) had already been launched on the most relevant online marketplaces for the fashion industry at the beginning of the year, Gute Marken continues to grow strongly. With almost 50 brands from the fashion and lifestyle sector, it is thus one of the most important enablers for marketplace business in the fashion industry.


DESOTO – Made for Movement. Absolute wearing comfort paired with stylish design. The characteristics of the Premium Jersey will accompany you wherever you go. Iron-free without chemicals, comfortable and close-fitting at the same time.

For modern-day travellers in daily business and leisure, each shirt is adapted to the individual lifestyle. As specialists for shirts and blouses, we attach great importance to sustainability and quality in the entire manufacture of our products. Italian design with cutting-edge minimals and exclusive prints. Sustainably produced, chemical-free and ├ľko-Tex-certified fabrics from Germany, manufactured in Macedonia. All Made in Europe!

“Our collections stand for MADE FOR MOVEMENT and SPIRIT, values that drive us – even in terms of the step to marketplace retail. With Gute Marken, we found a partner who shares these values and supports us in exploiting the entire brand potential on the online marketplaces that are relevant for us,” says Christian E. Messmer, DACH Sales Manager at DESOTO.

About DNR:

DNR is a brand with history. In 1860 the men behind DNR made jackets. With the development of fashion, the brand also expanded. DNR not only tried to make a better jacket every new season, but also focused on the type of jacket the customer wanted to wear. The jacket you wanted to wear. Today, more than 150 years later, not much has changed. At least our mindset hasn’t changed. Today, DNR jackets are sold in over 2500 retail stores worldwide.

“Online marketplaces are the sales channels of the future – also for DNR. With its retail model, Gute Marken enables quick and uncomplicated access to the marketplaces that are the most relevant for DNR.” says Martin Tiekken, owner of Donders Fashion BV.


HEIMATLIEBE stands for Italy, the country of fashion, but also the country of its roots. Therefore it is obvious that HEIMATLIEBE produces its products exclusively in Italy. Collection after collection, the design team is constantly looking for new trends without neglecting the high quality of its materials.┬á . A special characteristic – HEIMATLIEBE never produces in advance – on the opposite, there is no collection more short term than the one of HEIMATLIEBE. With 11 collections per year in the fast-moving market segment, HEIMATLIEBE constantly offers new styles with extraordinary cuts and cheeky colours for a continuous collection evolution that determines the look & feel of the fashion-conscious and young woman.

“In addition to the new online shop, we are also launching on the most important online marketplaces. Our e-commerce partner Gute Marken Online supports us with years of experience in e-commerce and online marketplace business,” emphasizes Christian Caesar, Managing Director of HEIMATLIEBE.

About Alpens├╝nde:

A passionate cosmopolitan – modern, cosmopolitan, always in search of new miracles. Always deeply connected in her heart to her roots, her origins, the magnificent foothills of the Alps. Patricia Fleischmann unites opposites, both privately and professionally. High fashion meets feeling of local origin, rock chic meets nonchalance – a fascinating, multi-faceted, inspiring style mix.

Alpens├╝nde is managed by few people. An own e-commerce team cannot be modelled in terms of resources. With the support of the GUTE MARKEN, I can fill exactly this gap and become active very comfortably on the online marketplaces that are relevant for Alpens├╝nde,” says Managing Director Patricia Fleischmann.

Thorsten H├Âllger, Managing Director of Gute Marken Online, is also looking forward to working with the new brands: “I am very confident that our network solution will lead to long-term success for all our partners in the steadily growing online marketplace business. I am delighted to see that more and more brands are relying on our work and know-how. This helps us to decisively advance our mission of connecting people with a broad portfolio of branded products.”