Digital Together: Gute Marken is now an Official Partner of the PREMIUM GROUP

With start of Berlin Fashion Week, the digital retailer Gute Marken Online and the trade fair organiser PREMIUM GROUP have decided to enter a partnership.

From 01 to 06 July, Berlin will once again be presenting itself at Fashion Week as the capital of fashion and the home of innovative fashion labels. Shortly before the start, the digital distributor Gute Marken Online and the trade fair organiser PREMIUM GROUP decide on a partnership. The aim is to offer fashion labels a year-round and digital additional offer of useful information about the most relevant digital sales channels in the fashion industry.

Making the potential of digital distribution channels tangible

„The decisive factor for the first cooperation talks was the close cooperation with #FASHIONTECH – the digital conference of the PREMIUM GROUP”, Thorsten Höllger, Managing Director of Gute Marken Online GmbH remembers. Since a few years the #FASHIONTECH, Europe’s leading technology conference in the fashion industry, presents a top-class, carefully curated selection of speakers and best practices from the fashion world. Always present – Gute Marken Online. Whether on stage, at a workshop or recently online via webinar – participants get exclusive insights and best practices about digital fashion trade via online marketplaces.

“We want to inspire companies in the fashion and lifestyle industry who are looking for an integrated sales solution with the possibilities of a mature online marketplace strategy. Due to know-how deficits or a lack of headcount, many brands are not willing to adopt such a marketplace strategy. We want to counteract this with a stronger presence and enlightening discussions at the most important touchpoints of the fashion and lifestyle industry. The cooperation with the PREMIUM GROUP enables us to reach even more brands and to continue our vision of connecting people with brands.” says Höllger.

International business platform for advanced fashion contemporary

Young talents, old friends and big players: this is the slogan of the PREMIUM GROUP’s twice-yearly event that brings together an international selection of trade fair visitors, brands and partners for a dialogue on the most important topics in the fashion industry. This service will now be expanded by various additional services, including new partnerships, throughout the year. The first result of this nature is the Digital Masterclass developed by PREMIUM GROUP and GUTE MARKEN. Visitors can participate free of charge in online webinars and collect exclusive insights on all topics related to digital fashion distribution.

„As a innovative hub of the fashion industry, our aim is to provide the community – in addition to the three international fashion fairs and the conference – the most important information about the future of fashion.  With our new Digital Masterclass concept, that we started in April with Gute Marken Online, as the first company to do so, our visitors, brands and partners are now getting unique insights from innovative companies all year round.“ says Michael Stracke, Chief Business Development Officer at #FASHIONTECH BERLIN.


Since 2003, the PREMIUM GROUP has been one of Europe’s most important trade fair organisers and networking platforms for the industry. In addition to its entrepreneurial focus, the PREMIUM GROUP always strives to inspire, strengthen business relationships and promote the interdisciplinary exchange of knowledge. B2B services are constantly being perfected and developed.

PREMIUM GROUP’s events include PREMIUM, SHOW&ORDER X PREMIUM, SEEK and #FASHIONTECH BERLIN. With 1,000 brands and 1,800 collections as well as 30% new labels per season, PREMIUM guarantees the industry a hand-picked selection of the most popular international trade-relevant collections under one roof. With its seasonal preview of international contemporary fashion, PREMIUM offers buyers an exciting preview of the coming fashion season.