So that fashion brands can successfully master the predicted future, Gute Marken Online in cooperation with #FASHIONTECH, Europe’s leading C-Level Tech conference for the fashion industry, is organizing an online webinar on the topic of “Running a successful online marketplace business”.
Online retailing is becoming increasingly important for the fashion industry. According to a recent study by the Boston Consulting Group (BCG) and the Zalando Marketing Department (ZMS), online business already accounts for 20 percent of the total retail volume of 90 fashion brands surveyed. BCG forecasts that this share will rise to 25 percent by 2020. Online marketplaces such as Amazon are becoming increasingly important for the fashion industry. The sales ratio between company-owned online shops and online marketplaces is currently still balanced, but will change in the next few years according to the study. By 2020, most of the money will be generated in the marketplace business. The turnover of online platforms is growing by twelve percent annually, that of their own online shops by one third.
So that fashion brands can successfully master the predicted future, Gute Marken Online in cooperation with #FASHIONTECH, Europe’s leading C-Level Tech conference for the fashion industry, is organizing an online webinar on the topic of “Running a successful online marketplace business”. The e-commerce experts from Gute Marken, who recently received awards from Deloitte, Financial Times and FOCUS, among others, for their above-average and technology-driven sales growth, will show how fashion brands can establish a lucrative and rapidly growing sales channel (in addition to their wholesale business) on relevant online marketplaces such as Zalando, Otto, Amazon or About You. Using valuable suggestions and tips, our experts explain exactly how and in what order you need to proceed and what needs to be considered urgently.
When? April 3rd from 12 – 12.45 p.m.
Where? Online webinar / access data will be sent after registration
- Receive brand approval for selected online marketplace
- Implementing Service Level Agreements correctly
- Organization and production of suitable product data & article images
- Manage purchase orders from a central inventory
- Make correct use of marketing opportunities on the platform
Who should join in?
Managing Directors, CEOs, CMOs, Directors of Sales,
Directors Online Division, Vice Presidents EMEA,
Retail Manager, Key Account Manager,
E-Commerce Manager, Marketing Manager